Agency Pays Homeless People to Promote Itself
At least the homeless gets to work and have some money of their own.
GoGorilla may be earning some money from the services of these homeless people but they are not the only ones doing so. It seems that every kind of weird but otherwise effective strategy has been used by advertisers to promote their services. Focusing on homeless people is another way of getting the sympathy and attention of people.
It cannot be denied that the sight of this kind of people makes others think about how fortunate they are in life. And that a cent given is not wasted if they go their way. If GoGorilla wants people's attention, they sure got it by using the homeless persons and getting them out on the street with the elite and the priveleged ones.
What better way to advertise than to go into regret for not doing something to divert the situation the person is in now. Makes the wise and unwise think twice about decisions made in life too. The article stated about hoping this people are really what they are and just playing a role for promotions' sake.