Things you need to Know on your Next Printing Job

When giving out your printing files make sure that you only include the files to be printed on your storage media or else you should be ready to pay for extra services on whatever files your printing company prints on your behalf.

If it is possible make sure to have a hard copy of your file and clip together with your diskette for turnover so that the printing company will have an idea on what you’re trying to print. “A picture is worth a thousand words”

Never use JPG or GIF formats or other file extensions found on the internet because they are usually low resolution and JPEG has a compression option which can be visible when printing large sized prints like posters. Stick with TIFF or EPS for your images.

If you are printing on a color process make sure to convert your RGB prints to CMYK or you might have a color result that does not quite fit into your expectations.

Always make sure to cover out your bases and watch every step detail by detail in all the area of your printing job.

Digital Print World in London

The Digital Print World will be held at Earls Court 2 in London this coming October 17 – 19. This event is all about seminars regarding the latest business ventures and technological advances of printing technologies.

This year the main goal of topic of the conference will cover the issues of digital printing today as said by the IIR Exhibitions the organizers of Digital Print World. This will include investments on digital technology, colour management, workflow and personalization.

Xplor Document University will have a pilot show on the conference and will cover a range of subjects such as ‘1:1 marketing and integrated communications’, ‘Transitions from litho printing to Digital Print ’, ‘The Changing World of Digital Print’ and ‘Intelligent Document Tracking’

For two days experts will be present to address different issues on digital printing during half sessions which will cost from 85 GBP for members and 25 GBP for students.

If you are interested in investing on digital printing and other printing technologies then it is a must to attend this event.

For more information regarding Digital Print World 2006 you may visit their website at http://www.digitalprintworld.co.uk/ or call them at +44 0121 7801383 - 0384

Capture Card Plus latest Business Card Stock on the Market

One of the most popular business card stock producers has unveiled its new line of products for business card stock last August 2006. Just like the previous Capture Card product this stock includes two large printable labels on the often unused back of the card the only difference is the repositionable adhesive that is treated on one side of the stock.

This new and innovative product gives its customers a new twist with their traditional business cards transforming them into powerful marketing tools. With the use of Capture Card Plus labels and business cards can now be applied and reapplied to refrigerators, computers, telephones and daily planners, giving their customers a more flexible way of marketing their business.

For more information about this product log on to their company website at www.capturecard.com

Getting Smart with Your Choice of Catalogs Printing Company

Catalog printing is not a new concept in business marketing in fact a great number of businesses is already employing catalogs as their marketing materials. However it is important that the catalogs employed for advertising are attractive and well designed. Catalogs that are quality made are effective in selling products and services for just about any type of business.

Catalog printing ranges from black-and-white to full color printing plus there are also other processes available that can be employed for instance offset, web-based and digital printing. Catalogs are commonly chosen due to their effectiveness in boosting sales. They are used to display a range of products and services in an effective and attractive way.

But just like any type of marketing endeavor it is of great importance to have a clearly defined plan that would set the time for the printing and the actual implementation of the marketing endeavor.

There are various steps that can prove to be helpful when preparing for catalog printing and these are as follows:

1. Allot a time to develop clear copies of your catalogs.

2. Be sure to make extra time for proofreading. This step will ensure that you have all the correct information needed for your catalogs. You would not want to print thousand of copies and then afterwards discover that you have included wrong information or left out some of the important information like your business name or contact information.

3. Choose a layout that will effectively reflect your business. Make sure that it is well balanced. You would not want for your information, photos or images to overcrowd in a page. Catalogs that contain too much information and photos in a page often times confuses customers and makes them less likely to purchase.

For the layout you have two choices its either you hire a freelance designer or employ the service of catalog printing company that have an in-house designer. The choice is yours.

People versus machines; the real deal

Printing companies now have the choice of choosing modern machineries to do their printing needs rather than having staff do them. The simple reasoning is that there is no need to stick with paying higher wages when you can have efficient machines doing all the work.
Besides having the capability to do more and be less expensive, printing machines have proven their effectiveness over the years. The focus now has been shifted to aggressive marketing since there is enough competition out there.
Marketing is a field that humans can do better than machines. This is because machines do not yet have the capacity to answer inquiries or questions like man can do. They are not rational being. Queries about the printing methods and how they work still has to go through staff hired and trained by the company.
If there ever comes a time when machines have the capabilities to do what humans can in the customer service field, then we can expect them to take over this field too. For now, we still rule.

Yearning for More

Flyers must be catchy. Let’s face it, people will not be reading your flyers if they are not attracted with its design. Thus, to create a center of attention in the flyer will make an overwhelming difference.

Another attribute is good organization. Separate contents by using borders and boxes. That way, it will not be taxing for the readers to read it.

Third attribute is excellent communication. Mediocre flyers are easy to point out. Grammatical errors are blatant and the message is vague. Moreover, communications purpose, which is comprehension, will not be achieved.

Be sure to give a persuasive message. Readers read to their heart’s content. Since flyers are not technical pieces of readings, try to be more persuasive to capture your future customer’s emotion.

When you have already established a nice flyer connection, stick to it. This is known as progressive familiarity. If you keep changing your dominant stinger or logo, the result would be disadvantageous to your business. The chain of familiarity and retention will surely result to obsolescence.

Never ever forget the call to action. Guide them what to do next. Purchase, subscribe or whatever it is that you want them to do afterwards. Give your complete details so that you will easily be contacted.

Finally, you have to consider an expert commercial printer which offers state-of-the-art flyers printing services. Be sure that your commercial printer is both reputable and credible.

Web Design’s Secret Potion

Perhaps you are asking yourself often how to get more hits on your site. Perhaps you are also contemplating on a lead. These thoughts may be bothering you for a while now. Well, let me tell you that these thoughts preoccupy every web designer and site owner.
People who are looking for web design must have something to guide them in their search. This is where the secret potion of web design comes in. And what do you think is it? It can be as simple as web design directory.
Web design directories are purposely designed to bring together web designers and showcase their creations. They are sometimes categorized by either location or web specialization.
To be listed in these directories open doors of great opportunities. One of which is to hit your target market in an easy and efficient way. Compared to general directories, visitors need not be bothered with other fields. They are easily directed to the portals of web design and designers.
Some directories ask for a reciprocal link. Others don’t. Be sure to choose the most fitting selection.