Texts matters

In catalogs as well as other forms of printing, texts are of great importance. Although graphics and photos can add some color and liveliness into them, everything will boil down to the words written. Take note that the words are the first things that people see in a printer material. Ok, so maybe some go for pictures first. But then they will eventually go back to the texts afterwards.

How do you make your texts work? Try minimizing punctuations. Commas, semicolons, periods and other sort of punctuation. You may think you are making more emphasis by using them, maybe you are. Then again, it gets too tiring to read them in the long run.

Try to use text justification commands to align text rather than using the tab keys or space bar to attain this purpose. Most of the time, the alignment you see on the computer may not appear the same way in print.

Also, place the most important text at the top and in the brightest color. Arrange them in the pattern related to how people read; left to right, top to bottom.

Some experts like U Printing: Catalog Printing may even have some ways on how to make printing result the way you want it. It all depends on how you go about it or with the help of the pros.