Wanna be rich and famous? Send out a press release!

Seems press releases have magically taken on a reputation as a major source of the much needed publicity. You see them everywhere. Asking extreme questions that always end with; send a press release.

Publicity people have taken over the internet and saying that press releases are the answer to all marketing needs. The steps needed? Knock out a release, email it to journalists, sit back and wait for talk show hosts to call you for an interview.

As if! These are all nothing but a myth. The product of the imagination. Blame it to Hollywood and others.

The reality? If you do not have a story to tell, your press release is worthless. Getting a press release for something not worth it is like you recording a song when you cannot even sing a note.

Then there is the readers to consider to. The problem with them is that they bite easily onto something. Too easily and quickly. Haven’t they learned anything yet from past experiences? Or are press releases too juicy to let pass. Besides, they are the “in” thing and “in” things should not be ignored.