Myths are nothing more than myths

For those who have been wanting to get some ideas online about branding, I am sure they have encountered many “gurus” who simply have many things to say regarding how to brand yourself and your business.

However, much of what is written, and advised, are not simply true. Over the years, many things that are said about branding have already become myths. These things seem to have taken hold of the printing, and online world, and have spread like wildfire already.

One fact people do not know about, or have not put much attention on, is that these myths are actually causing more harm than good. And to think, you thought they were great advises and all you did was to follow, word for word.

One believable, and false yet famous, myth is that there must be a logo in order to be remembered. If you look at great companies that have survived many years, and still existing, they do not actually have “logo”. How come people know them? Take Marlboro as an example. They only used a specialized font with the product name and are quite famous then and now.

Logos are not bad. They are also not mandatory. A myth.