Holding Down Your Printing Costs

If you look at a printer’s pricing sheet, you will realize that you have a lot of choices to make about your print job. All the options can be confusing, and can tempt printing customers to indulge on expensive extras they do not really need.
The one thing that people let their imaginations run away with is whether to use color and how much color to use.
The simplest color scheme is spot color. Spot color is good for adding a splash of excitement to business cards, menus or programs without breaking the budget.
Four-color printing is more expensive but allows your printed product to feature photographs or sophisticated graphics. While four-color printing can be very impressive when properly used, it is overkill for many small business needs such as coupons, menus or business cards.
If you decide to use four-color printing, make sure you have a good reason.
If you are printing something your business will use again and again, remember that most printers offer discounts for bulk jobs. The more you print at one time, the cheaper it will be. Printers will also sometimes make special deals with repeat customers.
It will not hurt to ask, you know.